Boutique car rental.
Built in Salt Lake.

Holo Auto Rentals was founded by two brothers, Chase and Carson, from Salt Lake City, Utah, who have always had an entrepreneurial mindset. Long before Holo existed, they were knocking doors and running a lawn mowing business at just 12 and 10 years old. What started as a simple way to earn money quickly became a passion for building businesses, creating great customer experiences, and finding better ways to serve people.

Years later, that same mindset led them to the car rental industry. After countless frustrating experiences traveling — waiting in long airport rental lines, dealing with confusing pickup processes, and feeling like customers were treated like numbers — they saw an opportunity to do things differently.

Holo Auto Rentals was built around one simple idea: renting a car should be fast, seamless, and stress free. Chase and Carson wanted to be part of the growing contactless revolution by creating a modern rental experience centered around convenience, communication, and flexibility. Instead of standing in crowded counters after a long flight, customers can quickly access clean, reliable vehicles with a smooth pickup process designed around their schedule.

Starting with just a few vehicles, the brothers focused on delivering an experience they themselves would want as travelers. Through hard work, attention to detail, and a commitment to customer service, Holo Auto Rentals has continued to grow while staying true to its original mission: making travel easier, more efficient, and more enjoyable for every guest.