Listed under an All-Star profile
Your car lives under Holo's established Turo profile — 4.9★ and ranked at the top of Salt Lake City search results.
List your car with Holo
Turn your car
into income.
Got a car sitting in the driveway? We'll list it, clean it, charge it, hand off the keys, and run every trip end-to-end. You get a monthly check — we do the work.
Why list with Holo
We do the work.
You get the check.
An All-Star Host profile, 261+ trips, and 201 five-star reviews mean your car books faster under Holo than a cold listing ever will.
Every trip handled end-to-end
Detailing, charging, fueling, delivery, guest messaging, tolls, damage claims, and monthly reporting — all of it.
Monthly “Transparency” report
Every month we send a full “Transparency” report — all income and expenses, line by line. You see every trip and every dollar. No shady math, no surprise deductions.
No lock-in contracts
Try us for a month. Pull your car at any time with 30 days' notice. Most owners stay — we'd rather earn your trust than trap it.
Pay off your car faster
Financing a newer car? Put it on the program and let rental income cover — or exceed — your monthly note.
Insurance & gap coverage
Turo's host protection covers physical damage up to the car's actual cash value. Leasing? We make sure gap insurance is in place before your first trip.
How it works
From driveway to
monthly check in a week.
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01
Tell us about your car
Fill out the form below. We'll come back with a revenue estimate for your specific make, model, and year.
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02
We list & photograph
Pro photos, full listing copy, pricing strategy, and trip rules — all handled under the Holo profile.
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03
We run every trip
Detailing, charging, delivery, guest support, and damage claims. You drop the keys and walk away.
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04
You get paid monthly
Clear monthly statement, direct deposit, and a line-by-line breakdown of every trip the car ran.
Earnings estimator
How much could
your car earn?
Typical monthly gross by class in the Salt Lake City market. Holo keeps 40% to run every trip end-to-end; you keep 60%. Actual earnings depend on the car, condition, and season.
Cars that perform
What we love
to manage.
These book fastest in the SLC market. Whatever you've got, it should be no more than 3 model years old and under 100,000 miles. If your car isn't on the list, tell us anyway — we'll still give you a straight answer.
- Tesla Model 3 / Y
- Tesla Model S / X
- Rivian R1S / R1T
- Ford Transit (passenger)
- Mercedes Sprinter
- Chevrolet Suburban / Tahoe
- Toyota 4Runner / Tacoma
- Ford F-150 / Raptor
- BMW / Audi / Mercedes sedans
- Porsche Macan / Cayenne
- Jeep Wrangler / Gladiator
- Honda Odyssey / Toyota Sienna
Owner FAQ
Questions we get
from car owners.
How much do I actually keep?
You keep 60% of gross trip revenue. Holo's 40% covers detailing between every trip, charging/fueling, photography, listing management, guest support, delivery staff, damage claim handling, and Turo fees. No hidden deductions.
What kind of car can I list?
To perform well on Turo and keep guests happy, your car should be no more than 3 model years old and under 100,000 miles, in clean mechanical and cosmetic condition. It needs to be insured — and if it's leased, you'll need gap insurance in place. Not sure if yours qualifies? Send it over and we'll tell you straight.
What about insurance and damage?
Turo's host protection plan covers physical damage up to the actual cash value of your car, plus $750K in liability coverage. If your car is leased, we make sure gap insurance is in place before the first trip. Holo handles every claim start-to-finish — you shouldn't have to call an adjuster.
Who pays for maintenance and cleaning?
Cleaning between every trip is on us. Standard maintenance (oil, tires, brakes) stays with the owner, but we coordinate the appointments at our partner shops and deduct from your payout only if you want us to.
Can I use my car whenever I want?
Yes. You block off your own trips on the calendar. Most owners keep 2–3 weekends a month for themselves and let the rest of the month run.
What if my car gets returned dirty or damaged?
Every return is inspected by our team before the next guest. Damage is documented, claimed through Turo, and repaired at our partner shops. You're looped in on every step.
How long is the commitment?
Month to month. Pull your car with 30 days' notice — no fees, no lock-in. We'd rather keep you by doing the job well than by trapping you in a contract.
My car is financed — can I still list it?
Yes. Most lenders don't prohibit peer-to-peer rental, but check your loan agreement. Many owners use the income to pay the note off faster.
How do I get paid?
Direct deposit on the same day every month, paired with our monthly “Transparency” report — a line-item breakdown of all income and expenses for every trip the car ran. You see gross revenue, Holo's 40% cut, tolls, reimbursements — the whole picture.
Get a revenue estimate
Tell us about
your car.
We'll come back within one business day with a tailored estimate and next steps.